Skip to content
Aashish Khadka
Aashish Khadka

Strategy

Business growth strategy and planning

Where you are, where you want to be, and a plan to get there that your team can actually follow.

Start a conversation

Who it's for

  • Owners who know the business can grow but are not sure where to put time and money first
  • Teams spending on marketing without a plan connecting it to results
  • New businesses that want to start with the right foundations
  • Established businesses entering a new market, city or customer segment

What you get

  • A short audit of your business, market, website and current marketing
  • Clear positioning: who you serve, what you offer and why you
  • A prioritised 90-day growth plan with owners and deadlines
  • A channel plan: which of SEO, social, ads, partnerships and referrals to focus on
  • The handful of numbers to track, and a simple way to track them
  • Monthly check-ins to review progress and adjust

How it works

  1. 01

    Listen

    We talk about your business, customers and goals, and I look at what is already working.

  2. 02

    Diagnose

    I find the few things holding growth back: positioning, channels, website or follow-up.

  3. 03

    Plan

    You get a written plan with priorities in order, not a list of 40 ideas.

  4. 04

    Support

    I stay on to help your team carry it out, or hand delivery to Basilpot.

What is a business growth strategy?

A business growth strategy is a short, written answer to three questions: who you serve, why they should choose you, and how they will find you. Everything else (your website, your social media, your ads, your SEO) should follow from those answers.

Most small businesses skip this step. They post on Facebook because everyone does, run ads because someone suggested it, and redesign the website every few years, without a clear thread connecting any of it. The result is effort that feels busy but doesn’t move the numbers.

A good growth plan fixes that by deciding what not to do as much as what to do.

Why most growth plans fail

In my experience, plans rarely fail because the ideas are bad. They fail because:

  • There are too many priorities. A plan with 30 actions becomes a plan with none.
  • Nobody owns the work. If every task belongs to “the team”, it belongs to no one.
  • Nothing is measured. Without two or three clear numbers, you can’t tell what’s working.
  • It’s written for a bigger company. Advice built for a 200-person team doesn’t fit a business with five people.

So every plan I write is short, prioritised, has a name next to every task, and fits the team you actually have.

What’s in your 90-day growth plan

Part What it answers
Positioning Who exactly you serve, the problem you solve, and why you rather than a competitor
Offer What you sell, how it’s priced and packaged, and what makes it easy to say yes
Channels Where your customers already look: Google, Maps, social media, referrals, partners
Website & follow-up Whether your website and enquiry process turn interest into customers
Priorities The three to five actions for the next 90 days, in order, with owners
Numbers The few metrics that tell you it’s working: enquiries, bookings, sales, cost per customer

Strategy first, then SEO, marketing, branding and web

Because I also deliver SEO, digital marketing, branding and websites, the plan never stops at a slide deck. If the biggest gap is a website that doesn’t convert, we fix that first. If people can’t find you on Google Maps, we start with local SEO. The strategy decides the order.

Growth planning for businesses in Nepal and abroad

I’m based in Pokhara and work with businesses across Nepal, as well as clients abroad. Local businesses often have different realities from international ones: customers who decide on WhatsApp and Facebook, word of mouth that matters more than ads, and Google Maps doing more work than the website. A useful plan takes those realities into account rather than copying a template from somewhere else.

Questions

Is this only for big companies?

No. Most of the businesses I work with are small and owner-led. The plan is sized to your team, budget and stage.

Do you also do the work, or just the plan?

Both. I can carry out the SEO, marketing and branding myself, and bigger website or product builds go through Basilpot, the studio I founded.

How is this different from hiring a marketing agency?

An agency usually starts with the channel it sells. I start with the business: who you serve, what makes you different and where growth will actually come from. Then we choose channels to match.

How long does a growth plan take?

The audit and plan usually take two to three weeks, depending on how quickly we can talk and how much data you already have. Support after that runs month to month.

Do you work with businesses outside Nepal?

Yes. I work with clients in Nepal and abroad, remotely, with written plans and regular calls across time zones.

Related work

Testimonials

What clients say.

Read reviews on Google

Other ways I can help

Work with me

Let's grow your business.

Tell me where your business is today and where you want it to be. I'll tell you honestly how I can help.

Start a conversation
aashishxseo@gmail.com+977 9805106358