16 Marketing Fundamentals Every Digital Marketer Must Understand
Tools change every year, marketing doesn't. 16 fundamentals every digital marketer needs: research, positioning, offers, copy, psychology, pricing, CAC…
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Notes on growth.
Practical writing on strategy, marketing and SEO, from the work itself.
Local SEO Guide: How to Rank in Google Maps and the Local Pack
How local SEO works, the 3 factors Google uses to rank Maps results, and a step-by-step checklist to get your business into the local pack.
Google Search Console for Beginners: The 7 Reports That Actually Matter
A beginner's guide to Google Search Console: how to set it up, the 7 reports that matter, how to fix common indexing problems, and a weekly routine.
Schema Markup Explained: How to Get Rich Results (With Free JSON-LD Examples)
What schema markup is, which rich results still show in Google, copy-ready JSON-LD examples, and how to add and test structured data on your site.
How to Do Keyword Research for Free: A Step-by-Step Guide With Real Examples
Learn how to do keyword research with free tools: search intent, keyword types, a full worked example, and how to map keywords to the right pages
On-Page SEO Checklist: 15 Things to Optimise on Every Page
A simple on-page SEO checklist with examples: titles, meta descriptions, headings, content, internal links, images and more. Use it on every page.
Internal Linking for SEO: How to Structure Your Site So Every Page Can Rank
Learn how internal links and site structure help every page rank: topic clusters, anchor text, orphan pages, and a simple linking plan you can copy.
How to Write SEO Content Google Trusts: E-E-A-T and Helpful Content Explained
How to write SEO content Google trusts: E-E-A-T explained simply, a step-by-step writing process, a before/after rewrite, and a self-check scorecard.
SEO vs AEO vs GEO: What's the Difference and Where Should You Focus?
SEO, AEO and GEO explained simply: how Google, answer boxes and AI tools like ChatGPT choose sources, a comparison table, and a priority plan.
Off-Page SEO: 9 Ways to Build Authority Without Buying Backlinks
What off-page SEO is, how Google treats links, and 9 safe ways to earn backlinks, mentions and reviews, plus the tactics that can get you penalised.
What is SEO and How Does It Work? A Simple Guide for the AI Search Era
Learn what SEO is, how Google finds and ranks pages, how AI search changes things, and a simple 30-day plan to start improving your website.
What is Technical SEO? A No-Jargon Guide for Beginners and Builders
New to SEO or building sites with AI? Here's technical SEO explained in plain words: what it is, why it matters and how to fix the basics.
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